Kenyan female rapper Sylvia Saru popularly known as Ssaru has hit a milestone after being featured on a billboard in New York City.
The billboard featuring her lights up the environs of Times Square, which is a major commercial intersection, tourist destination, entertainment centre, and neighbourhood in the Midtown Manhattan section of the city.
Spotify featured Ssaru on the EQUAL Music Program which the company launched in honour of this year's International Women’s Day.
The initiative highlights women creators on Spotify's platform as it works towards equity for women in the audio industry.
EQUAL Hub is one of the new programs developed by the company and it focuses on celebrating women creators and helping increase awareness of their work among fans.
Spotify’s Vice President and Global Co-head of Music, Marian Dicus, said, “With billions of songs and millions of podcasts on Spotify, it’s easy for fans to default to what they know and love best.”
“But the EQUAL Hub makes it easy for fans to engage directly with women creators and their content helps to increase awareness amongst fans so that more people listen, ensuring their music shapes the future,” Dicus explained further.
Ssaru, whose rap freestyle went viral and gained her popularity, is the youngest artist to join the program.
The rapper and songwriter took advantage of the popularity she gained after the viral video and released her first video ‘Nyama.’
Since then, she has worked with the likes of Benzema of the Ochungulo Family, Captain Charisma and socialite Shay Diva.
Currently, Ssaru also features on Spotify’s flagship playlist Gengetone Fire that highlights the hottest artists and tracks of the genre coming out of Kenya.
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