The recently launched local film 'Grand Little Lie', a production by filmmakers Abel Mutua and Phillip Karanja, has garnered over Sh4M in 5 days.
Instead of uploading it on the known content distribution platforms, the two filmmakers decided to use their own website.
Kenyans across the world were able to watch the film by just paying a one off fee of Sh200 without any subscriptions.
The film was was released on October 8 and five days later, Abel Mutua revealed that more than 20,000 Kenyans had bought the watch links to catch a glimpse of the action.
The great reception translated to over Sh4 million. More is still streaming in as more people watch the movie.
The team had initially set a target of 50,000 people and it might not take long to hit it, going by the reception.
In a recent live interaction with his fans on Instagram, Abel said, “I don’t think kuna sinema imekuwa na sales kama hizo.”
In one of his episodes on YouTube, the filmmaker who recently won the Pulse Influencer Awards said that the money would be used in catering for the cost of production including paying the actors.
Kenyan filmakers have in the past been heavily dependent on mainstream media and physical screenings to make money from their craft.
However, the new technology is going to be a game changer as it is changing how Kenyans consume content in a way that is both beneficial to them and the creators.
It also protects the rights of film makers by curbing illegal downloads or distribution of content for which Kenyans are notorious.
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