Sauti Sol’s Bien Baraza has revealed that rapper Khaligraph Jones was the first artist in Kenya to send him Sh300,000 after the success of their collabo 'Yes Bana'.
The Sauti Sol lead vocalist cum songwriter was speaking to Richard Njau alias A-Star on Cleaning the Airwaves (CTA) online show where he explained that the money was just a token of appreciation from the rapper.
“OG is the first artist to send me Sh300,000 via mobile money. He called me and said he would send the cash from the revenues which it had earned,” Bien said.
He joked, “He is such a Kenyan stereotype so he sent the money from his phone. He asked for my account number and wired it in batches of Sh50,000. He is like those debtors that pay you in hundreds.”
The 'Yes Bana' hit song in which Bien and Khaligraph collaborated was released in 2020 and it was selected for a marketing campaign by one of the leading telcos in the country and earned millions in licensing fees.
The millions that the two artists earn can be attributed to the stringent measures they take to secure the intellectual property rights for every released song.
According to Bien, music is like a real estate property as every song released is like a rental house which earns him ‘rent’ every time someone listens or uses it for commercial purposes.
Furthermore, the artist said that some times certain songs earn small residual income over long periods of time, while others become hits songs and fall off in the same way they gained traction.
“In the 100 million+ streams that we have for Midnight Train, Suzzana has a good 42 million, it is the song that pays the bills but there are other songs that ink deals here and there. As a musician your real estate and wealth is in your intellectual property. Understand it and put out a lot of art,” Bien advised.
No comments:
Post a Comment