Premier League chief executive Richard Masters has written to clubs to "stress the critical importance of adhering" to strengthened Covid protocols.
Clubs are reminded that "handshakes, high fives and hugs must be avoided".
In the letter, seen by BBC Sport, Masters said the league was "fortunate to be able to continue to play and bring our competition to fans".
He described images of some players ignoring social distancing rules in the FA Cup as "concerning scenes".
"This brings justified additional scrutiny and the league must take the lead in setting the right example," he added.
He also said that Premier League clubs should plan for more matches being postponed or rearranged at short notice because of the virus - something Fulham manager Scott Parker called "scandalous" earlier on Tuesday.
So far this season several Premier League matches have been postponed following Covid-19, including Aston Villa v Tottenham on Wednesday.
The Premier League also issued new enhanced guidelines and graphics on what was expected of players and staff on matchdays.
It includes the banning of shirt-swapping after matches, and "unnecessary contact, particularly between opposition clubs".
Face coverings "must also be worn at all times by players, coaches and staff whilst travelling, arriving at the stadium and within the stadium including in the dressing room".
On Tuesday night players embraced after goals in all three Premier League matches.
Speaking after Manchester United's win over Burnley manager Ole Gunnar Solskjaer said: "It's an emotional game. We have to understand the players when they celebrate but also understand the concern nowadays for a bit of less emotions and less hugging.
It is difficult, I have to say. Football brings out the best and worst in you, when you score you want to celebrate with your teammates. We'll do our best to keep with the guidelines and carry on football safely.
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