Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants in the country has maintained its market leadership, latest data shows.
According to the report from Petroleum Industry East Africa (PIEA), Vivo Energy Kenya grew its overall market share (including exports) to 18.5% in quarter III, 2020 compared to quarter II and quarter I, 2020 recording 16.92% and 14.86% respectively.
“This year has been very challenging for the business environment but we’ve been very deliberate and optimistic in actualising our consumer-centric recovery plan. The improvements we have made this quarter are glimpses of deliberate COVID-19 initiatives we developed and invested in. We believe that our solid recovery plan coupled with agility and positive business environment mindset will enable us to yield even better results going forward,” said Peter Murungi, the Vivo Energy Kenya MD.
Total Kenya took the second position with a 1.43% marginal growth, closing at an overall market share of 15.01% while Rubis Energy emerging third, recording at a market share of 9.01%.
Notwithstanding the difficult operating environment, amplified by the Coronavirus pandemic, Vivo Energy increased its Kenya petroleum market share up by 2.38% to 24.6% to emerge the largest petroleum dealer, followed by Total Kenya who reported a growth of 2.05% to 18.81%.
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