East African Breweries Limited (EABL) stole the show in this year Marketing Society of Kenya (MSK) awards by emerging the overall winner in the event.
The reputable alcohol beverage company won in 10 individual categories.
It was also acknowledged also for its project at the beginning of the Covid-19 pandemic to assist in the manufacturing and distribution of hand sanitizer to the most vulnerable communities and major hospitals.
EABL also emerged top in the Best Promotion Experimental Marketing Campaign and Best Brand Building category.
The Group Marketing & Innovation Director Graham Villiers Tuthill said “We are delighted to receive these recognitions. At EABL, we are very deliberate in the efforts we put in our campaigns to ensure that our message to our audiences, be it our customers or the general public, reflect the true nature of who we are. These recognitions presented to us today will act as a boost to us, to continue creating value to the communities we serve.”
The awards are held annually to recognize exceptional brands and teams that have excelled in marketing.
This year was the Covid-19 pandemic posed many challenges but the awards were still held.
“Covid-19 has meant that you are meeting your future consumer now, today, sooner than otherwise be the case. And, because we are meeting our future consumer now, those companies and marketers that were future-focused and not constantly fire-fighting are the ones that are winning today. Those brands that have a clear and distinctive positioning, are able to be in culture with consumers and lead conversations today,” Tuthill stated.
EABL has contributed to the growth of the advertising industry significantly as it has helped it set marketing codes to protect both brands and consumers.
Tuthill added, “Marketing and advertising has great potential to shape the future and create change, as they reflect how we view society. It is essential that as we develop our different campaigns, we ensure that our businesses are conducted with good conduct, especially because of the influence they have on society."
In the award ceremony, the alcohol beverage company also emerged first runners up in the best shoppers experience category, best distribution strategy and implementation category, promotion, experiential marketing campaign, best launch and product re-launch campaign and best public health response category for their effort in distributing alcohol-based sanitizers to the community.
The Guinness Smooth, Guinness Night Football, Gordon’s Gin, Dial-a-delivery, the KBL Sanitizer project, Tusker Malt and Tusker Oktoberfest were the campaigns that helped clinch the wins.
EABL was also second runners up for best disruptive marketing as it has been instrumental in creating a sustainable environment for the communities.
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